Ten years ago, a female friend whose name was almost forgotten but has been resident in my heart, an intellectual cultural person, graduated from undergraduate school, has feelings, dreams, loves poetry and distance. Although it is doing statistics-related work for real estate companies, it is boring and full of copper smell. However, it does not affect her greedy bloom of life at all. Through beautiful words, she interprets ordinary people and has an unusual perspective and perception of life. With her, you do n’t have any pressure. The world you see through her perspective is so vivid, so energetic, so flesh and blood ... Even traffic jams on the highway for more than ten hours, in her graceful Under the brushstrokes, the scenes presented to you are all the sounds of fried powder, playing cards, shouting girls, snacks, horns ... and even booing while standing and walking towards the roadside ...
The intertwined and vivid and lovely pictures that you ca n’t help but ca n’t help but forget about the traffic jam here, and forget the boredom and these trivial issues. At this time, refined and popular can be appreciated together, the boredom of traffic jams can turn into endless imagination ...
In 2019, due to the listing of Pinduoduo and Yunji, social e-commerce directly boosted its heat wave to the degree of cooking, so that everyone talked about social e-commerce, Tencent, Jingdong, Ali, Baidu, Danong Technology ... Wait, almost all big companies are ready to start or have started social e-commerce projects.
However, the entire Internet is full of copywriting of social e-commerce: talk about trends, talk about products, talk about making money, talk about systems, talk about platforms, talk about pigs in the air ... these meats that have been chewed a hundred times by others are disgusting at first sight. Would you like to try it? You do n’t want to listen, you do n’t want to watch, you do n’t want to try, so why not your customers?
So why is it that you are also stuck in a traffic jam, and your mood, feelings, expressions ... are so different? Why do some social e-commerce companies do the same, but most of the social e-commerce practitioners are so disgusting?
You must be able to point out immediately: the copywriting is different. correct. Good copywriting must be focused on communication, friendship, friendship, and trading. Let's imagine that you must stand on the audience's demand point, click on their acupoints, and massage to make her comfortable, then she will take the initiative to communicate with you, make friends, make love, and close the deal!
So, to write a good copy, you naturally need to know who your fans are?
I think there are two main groups:
1. Have a certain education, hate boring and no fun; have a certain aesthetic, hate rough and ruthless. Looking forward to life and the future, but how can reality be satisfactory? Good copywriting can't make you obsessed with your life.
2. Long-term Internet access and certain purchasing power-copywriting is mainly transmitted through the Internet, and the ultimate goal is to achieve sales goals; most copywriting is to promote products through stories. The quality of the story directly determines whether the copywriting can be widely disseminated. Consumers who disseminate copywriting will certainly not like ads like "Hengyuanxiang, Yang Yangyang";
In summary, it can be roughly determined that the main audience of copywriting is post-85s, post-90s, and post-95s. This group has a very good sense of network, and gradually has a strong purchasing power. The culture they like has gradually changed from non-mainstream to the mainstream culture of the society ... All in all, after identifying the audience, it is the most basic logic to study what they like.
So what does this group like? Obviously everyone has their own hobbies and likes things in different fields. No matter what it is, it is definitely not simple, rude, and unemotional. But what is certain is that as long as they find it interesting and they recognize you, they will take the initiative to help you share it, forming viral and fission transmission.
For example: how to describe the professionalism of an actor?
Eating noodles is the basic skill of good actors and the mirror of bad actors.
For example: How to make the other person confirm that your product is the right look?
Only true co-frequency people can really see the value of the copy space station!
For example: How can a soul have a beautiful and profound love?
In my hometown, the sea water takes away tears,
Not here, you can feel tears here.
Again: Good copywriting must be done with care, that is, communication, making friends, making love, and trading. Everyone imagine, you must stand on the audience's demand point, click on their acupoints, and massage to make her comfortable. Then she will take the initiative to communicate with you, make friends, make love, and close the deal!
This acupuncture point should be a "pain point", "sweet high point", and "explosion point" that directly pierces people's hearts, and meets the audience's deep-rooted needs, so as to resonate with their hearts, and then assimilate, and frequency.
OK, see here, you should be able to write a copy of the lethality of the entire network instantly. The core is: good copywriting must take care, that is, communication, making friends, making love, and trading. 、 更入骨髓 、 更震颤灵魂的文案，让对方一看你的文案，就爱上你；让受众一看你的文案，就要求着给你送钱、买你的商品、加入你的团队... So, of course, this is the content of the basic copywriting class, the content of the advanced class, more heart- conscious , more bone marrow , more trembling soul copy, let the other party see your copy, fall in love with you; let the audience see you Copywriting requires you to send you money, buy your goods, join your team ...